Balcells
Our aim is always to understand the policy and needs of each client and based on that to customise and advise on the right option/project for the client. We put our engineering and customised advice, this allows us to give the client flexibility and credibility at the right price. “We prefer clients to buyers”.
Always our project understanding the philosophy and policy of the client allows us to guide and accompany our objective. In the end it is always an objective of profitability and profit.
This is the main difference compared to our competitors who follow a standard machine policy that they have to follow the guidelines of the company.
In large companies this policy is correct, but in our sector the medium and small companies follow a different policy.
Another advantage that we have achieved is that on many occasions our customers who have the experience of “coffee roasting” are our best engineering team to contribute new things or new ideas to apply them to the machines or installations.
We manage our team and the key processes so that we are all clear about our work.
The growth and improvement of our company is based on a very robust technological base backed by experience, from the beginning of the project (sales) to the end of the project (project start-up). We create quality time, we prioritize, delegate and organize our work, taking control on a daily basis.
We create quality time, we prioritize, delegate and organize our work, taking control on a daily basis.
Also in the project phase to generate the sale it is very important to work as a team, it is not enough nowadays to have a salesperson who at any given moment can give a contradictory image to the company, answering or explaining things to the client that are not correct.
« Specialists in the manufacture, assembly and continuous improvement of installations for the coffee industry. »